Advertisers pay publishers each time a visitor clicks one of the changing displays of relevant text links or banner advertising on a WordPress Website. The purpose of advertising is Return on Investment (ROI). Each ad dollar needs to earn a positive ROI for both advertiser and publisher. The content of advertisements must somehow be relevant to the content o […]

WordPress permalink structure and a few plugins can help you leverage keywords to multiply their effect on your page rank. Keyword relevance begins with supply and demand analysis to identify how effective and competitive they are. The Google keyword tool generates keyword lists which indicate demand for information and trends that can be used to profile you […]